Strong webmasters
Strong webmasters with high monthly output, more stable traffic quality and better predictability.
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Get a stable flow of paid residence-permit cases with brand protection and EU compliance built in
We bring in inquiries, move them to confirmed payment and give you transparent control over where the client came from, what was promised, who is responsible, when they will pay, and what stage the case is at.
- Pay only for confirmed deals, not for clicks, impressions, or leads.
- Exclusivity by country, city, and service niche: 1 country or city × 1 niche and dozens of partners so your ROI does not get diluted.
- Scaling according to your team's capacity: a target workload of 20 to 60 deals per month.
- Legal traffic is expensive: according to WordStream, the average CPC in Attorneys & Legal Services is $8.58, and the CPL is $131.63.
- At the ECB rate that is roughly €7.43 per click and €113.92 per inquiry. That means the main loss is not the lack of advertising, but an expensive lead that arrived and was lost.
You are already paying for traffic but losing profit in 4 directions.
Clients do not get a response in time and leave
By the time a manager, lawyer, or admin reaches the lead, the person has already gone elsewhere.
Consultations eat up time but do not turn into payment
There is no proper filter. Calls are filled with people who have no money, no documents, and no readiness to buy.
Money gets stuck between interested and paid
No one clearly understands when to take payment, when to take a deposit, and when not to spend time at all.
A lack of transparency in contractors' work creates a serious threat to the company's image.
You do not see which texts and guarantees they use to attract the audience, and you cannot be sure those methods do not damage your brand.
A Clio mystery shopper study showed that only 33% of firms replied to email, only 40% — на звонок, а 48% were effectively unreachable by phone. This is exactly where your money burns.
Transparent numbers: how many paid cases per month are needed to make this profitable.
Instead of abstract promises, you see a working model: how much revenue needs to be closed each month, where your break-even point is, and what deal volume turns the channel into a profitable system.
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Срок запуска
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Monthly profit
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Monthly sales turnover
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All one-time expenses: modules plus others
Choose a ready-made partner launch model
What does a ready-made launch model mean:
Each tab shows not an abstract scenario, but a assembled B2B model: who is responsible for attraction, sales, support and what expenses are included in the calculation.
Choose the option that is closest to your current business structure or partnership format to immediately see realistic unit economics.
If no model matches exactly, use the closest one as a base and then refine the calculator parameters below.
Average ticket of your service: €2,500
What to include on an average receipt:
This is the amount a client typically pays you for your most frequent and basic package of services.
If residence permits are most often purchased from you for €1,000–€1,200, indicate the average value.
Your monthly company maintenance costs
How to choose your spending level:
When to choose a larger amount: If you already have an office, an operations team, lawyers, marketing, accounting, management and ongoing service expenses.
When to choose a smaller one: if the company is compact, some of the functions will be outsourced, and the overhead is still minimal.
Target profit before taxes:
€26.300/мес
Target profit before taxes:
How much do you want to keep in the business after CPA, sales department, account management, consumables and OPEX;
The calculator will show the flow of leads, how many partners and what kind of team are needed for this.
Module configurator
Set who in this model is responsible for acquisition, sales, and client support to see the real distribution of revenue from each paid deal.
Affiliate Camels share from a paid deal:
€875
What's included in Camels for Affiliate:
Payment to the webmaster;
Payments to franchisees/curators;
Service expenses of the affiliate network;
Service costs for CRM/ERP;
Minimum profit for Camels.
Camels sales department share from a paid deal:
€150
What is included in the sales department:
Initial contact with the client
Identifying needs and problems
Negotiations with the client
Correspondence with the client
Closing the client for payment.
Account management department share for client support from a paid deal:
€0
Что входит:
collection of documents;
communication with the client;
координация;
связь с юристом;
stage control;
movement of the client through the process.
Customer support is provided by your team. You yourself coordinate the client by stages, so a separate Camels share for conducting the transaction is not added to the calculation.
Calculator settings
It shows what needs to be additionally collected around the tariff so that the project does not just start, but actually strengthens applications, sales, trust and scaling.
What level of Camels membership do you need?
Choose what exactly Camels takes on.
START - only the flow of requests.
COMFORT - flow of orders + sales.
ALL INCLUSIVE - flow of applications + sales + client management.
Website and SEO support
Website and SEO support
A website is not just for show. It helps to accept applications, warm up the client before payment, strengthen trust and gradually collect search traffic.
Sales funnel support and development
Sales funnel support and development
We collect the logic of the funnel one time. Every month we keep it in working order, improve conversion and automate the routine.
Articles, reviews and reputation enhancement
Articles, reviews and reputation enhancement
This is not content for content's sake. This block provides new search pages, external regional placements, real reviews and stronger brand trust.
Packaging and management of social networks
Packaging and management of social networks
Social networks are needed not for beauty, but for trust, regular presence of the brand and preparing the audience before the application. The advertising budget is not included - it is considered separately.
Starting advertising budget
Starting advertising budget
This is a separate budget for boosting the project in the first weeks: promotion of social networks, primary coverage, bloggers, advertising tests and obtaining starting leads.
Monthly advertising budget
Monthly advertising budget
This is a separate monthly budget for promotion after the launch: traffic, reach, subscribers, channel tests and maintaining the required volume of leads.
Разовый запуск
Cost of development, SEO, funnel, articles and social. networks
Starting ad. budget
Total one-time costs for launch
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Launch time and sales boost
Monthly work
Monthly cost of development, SEO, funnel, articles and social. networks
Monthly advertisement budget
Total expenses per month
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Goal: Quality Sales Leads
How many ready leads should your sales team receive each month?
Quality leads for sales department / month
This is the number of leads that should actually get into the sales department after filtering.
All other calculations in the calculator work backwards from this figure.
лидов / мес
Baseline sales conversion rate
This percentage is only needed for a simple sales forecast. It is inserted automatically from the “Margin per month” block: if the margin changes, the sales forecast also changes.
Прогноз
Sales forecast / month
17
Adjusting lead quality based on offer complexity
Breakdown of quality into substages - from raw flow to sales-ready
This block does not show how leads are filtered by step. It shows how much the service itself and the terms of sale make the flow easier or more difficult. The more complex the offer, the more raw traffic you need to get the same number of quality leads.
What does this settings block do?
Quick lead quality script
Select a ready-made traffic quality scenario.
This is a quick way to avoid setting up each step manually.
The higher the quality, the less raw stream and fewer webmasters are needed to achieve the goal.
This is a quick way to avoid setting up each step manually.
The higher the quality, the less raw stream and fewer webmasters are needed to achieve the goal.
Raw leads → Clean leads
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Clean leads → Qualified leads
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Eligible → Available for contact
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Available for contact → Ready for sales
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Basic stream quality
Basic Quality Score
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How difficult is your service to attract clients?
Quality adjustments taking into account product complexity, market and trust
Geography of services
Shows how complex the service is in terms of geography.
The wider or more complex the geography, the more difficult it is to maintain stable stream quality
Simple explanation
The wider or more complex the geography, the more difficult it is to maintain stable stream quality
Simple explanation
- If the product works:
- only for one country - it is easier to explain and sell;
- for several geos at once - more confusion, more untargeted leads, higher losses.
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Тип услуги
Different services produce different flow quality.
The harder and more expensive a service is to understand, the bigger the quality losses.
Simple explanation
- Например:
- a simple visa or a clear service is easier to explain;
- Residence permit / permanent residence / company - this is usually longer, more complex and requires more trust;
- a mixed product can confuse the client even more.
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Sentence complexity
Shows how hard it is to explain the service, terms and customer journey.
The higher the complexity, the more the final lead quality drops.
Simple explanation
- An offer is considered complex if:
- много условий,
- long way of transaction,
- several stages of payment,
- requires serious preparation of the client,
- the service requires high trust and time to resolve.
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Language complexity
The more languages are needed to attract and process leads, the harder it is to keep quality.
Simple explanation
- If everything is in the same language, the flow is simpler:
- creatives are clearer,
- qualifications are more stable,
- fewer errors in client expectations.
- If there are many languages:
- higher chance of misunderstanding,
- higher than the loss on the first contact,
- it is more difficult to make an equally strong flow.
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Level of confidence in your offer
Shows how easy it is for a client to trust your offer.
- На это влияют:
- кейсы,
- отзывы,
- clear process
- transparency of conditions,
- репутация,
- feeling of reliability.
- Even a good lead may not make it to sales if:
- doesn't understand who you are
- sees no confirmation
- doesn't understand what will happen next,
- боится риска.
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Sensitivity to restrictions and demands
Показывает, насколько легко или сложно масштабировать поток без потерь из-за правил, ограничений и требований к рекламе и коммуникации.
Simple explanation
- If sensitivity is high:
- it's harder to get traffic,
- higher risk of blocking,
- higher risk of false promises,
- higher requirements for the wording and quality of the funnel.
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Adjusted quality and required flow
General adjustment factor
This is a general multiplier that shows how much the terms of the offer reduce or increase the final quality of the stream.
- If the coefficient:
- closer to 1.00 - conditions are normal;
- noticeably below 1.00 - the offer is more complex and requires more raw traffic;
- above 1.00 – the offer is helped by a high level of trust and simplicity.
Adjusted Quality Score
- This is the real quality percentage after taking into account:
- lead filtering,
- complexity of the service,
- географии,
- языков,
- доверия,
- niche restrictions.
How many raw leads are needed per month (raw leads)
Shows how many applications need to be brought into the system so that after all the losses the sales department receives the required volume of quality leads.
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Модель слишком рискованная (quality rate < 35%). Усиливайте оффер/доверие или увеличивайте запас по объёму.
Webmaster pool model
Shows how many stable webmasters are needed for the required volume of leads and what pool reserve is needed for sustainable operation.
Simple calculation mode
Suitable if you want to quickly calculate the pool using one average figure: how many raw leads one stable webmaster gives per month.
How many raw leads does 1 stable webmaster produce per month (raw output)
Shows the average raw traffic volume one webmaster delivers once they are working stably.
Simple explanation:
This is not about all registered partners.
- This is about those who already:
- запустился,
- удержался,
- really gives a flow.
- Варианты
- 8–10 – cautious scenario
- 12–15 – working basic scenario
- 18–25 – strong webmasters or very favorable conditions
Pool structure by types of webmasters
Not all webmasters are the same. Some provide high volume and stable quality, others maintain the main volume, others are needed as a reserve or test layer.
Build your pool structure based on quality and volume
Indicate the share of each type of webmaster in the general pool and the average raw output per webmaster per month.
The sum of shares for all types must be exactly 100%
Average webmasters
The main working mass of webmasters, which maintains a predictable volume and is the easiest to scale.
Weak webmasters
Low volume and greater variation in quality. Useful as a backup, test layer, or temporary extension, but not as the basis of a model.
Weighted average volume of raw leads (Raw) per stable webmaster
The sum of shares for all types must be exactly 100%
This is the average power of one webmaster across the entire pool model, taking into account the strong, medium and weak.
Simple explanation:
If some of your webmasters are strong, some are average, some are weak,
You can’t just take one number “by eye”.
We need to calculate the average output based on the pool structure.
Simple explanation:
If some of your webmasters are strong, some are average, some are weak,
You can’t just take one number “by eye”.
We need to calculate the average output based on the pool structure.
Work pool reserve
If you count “back to back”, the system will break down from any failure.
Therefore, we need a reserve in excess of the minimum required number of webmasters.
If the minimum requirement is 19 stable webmasters, and reserve = 25%, then:
19 / 0.75 = 25.33 → 26 final live bench
Therefore, we need a reserve in excess of the minimum required number of webmasters.
- Варианты
- 15% - minimum stock
- 20–25% - normal working
- 30–35% — aggressive protection against drawdowns
If the minimum requirement is 19 stable webmasters, and reserve = 25%, then:
19 / 0.75 = 25.33 → 26 final live bench
Maximum share of flow from one webmaster
In English, this parameter is called source concentration cap = how much you can depend on one partner. Shows what maximum share of the total flow you are willing to keep on one webmaster.
Simple explanation:
If one person contributes too much of the volume, the system becomes fragile.
If it stops, you will immediately lose a noticeable portion of the flow.
If source cap concentration = 20%, then the minimum according to this rule:
1 / 20% = 5
This means: even if mathematics gives a very small pool, the system still should not fall below 5 webmasters, otherwise there will be too much dependence on one.
Simple explanation:
If one person contributes too much of the volume, the system becomes fragile.
If it stops, you will immediately lose a noticeable portion of the flow.
- Варианты
- 10% - very cautious, strong diversification
- 15–20% is normal operating level
- 25–30% is acceptable, but riskier
If source cap concentration = 20%, then the minimum according to this rule:
1 / 20% = 5
This means: even if mathematics gives a very small pool, the system still should not fall below 5 webmasters, otherwise there will be too much dependence on one.
Minimum viable working pool (Minimum viable bench)
This is the minimum number of webmasters below which the system is considered too small and risky for stable operation.
Simple explanation:
Even if the formula suggests 3–4 people are enough, in practice it is too fragile a setup.
A minimum threshold is required, below which the pool cannot be considered stable.
- Варианты
- 5 - minimum start
- 8–10 — basic stable level
- 12–15 - already a normal backup system
How many webmasters are needed for stable work?
Average output per 1 stable webmaster
Shows how many raw leads one stable webmaster gives on average according to your pool model.
— leads/мес
How many stable webmasters do you need?
This is the minimum number of webmasters who must work stably to provide the required amount of raw traffic.
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Working pool + reserve
This is how many webmasters need to be kept in work with a reserve so that the volume does not drop if some partners temporarily provide less traffic or drop out.
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Minimum to reduce dependence on one webmaster
If one webmaster should not give too large a share of the total flow, the pool needs to be expanded. The minimum for this rule is shown here.
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Minimum safe pool size
Even if, according to calculations, a smaller number of webmasters is enough, the system maintains a minimum safe pool so that the model is not too fragile.
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Extra margin for stability
Shows how many webmasters were added from above due to the restriction on dependence on one partner and the requirement to maintain a minimum secure pool.
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The final working pool of webmasters
This is the number of webmasters that should actually be kept in the system, taking into account reserve, diversification and the minimum safe pool size.
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This section shows how many webmasters are needed not according to a beautiful theory, but according to a working model.
First, the minimum number of stable webmasters for the required volume of raw leads is calculated.
Then the system adds a reserve, a limit on dependence on one partner and a minimum safe pool size.
As a result, you see not just “how much is enough,” but what kind of pool is actually needed for stable operation.
First, the minimum number of stable webmasters for the required volume of raw leads is calculated.
Then the system adds a reserve, a limit on dependence on one partner and a minimum safe pool size.
As a result, you see not just “how much is enough,” but what kind of pool is actually needed for stable operation.
Webmaster recruitment funnel
Shows how many candidates need to be found to get the required number of actually working and stable webmasters.
Not every candidate found will become a working webmaster. Some won’t get to the point of registration, some won’t pass verification, some won’t start, and some will start and quickly fall off. This block shows a real recruitment funnel.
Webmaster recruitment source
The colder the source, the more candidates are needed for one sustainable webmaster.
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From found candidates → to completed registration
Source = candidate found, Registration = completed form
User Tip
Shows what share of sourced candidates actually reach the form-filling step.
Simple explanation
You can source 100 potential webmasters, but that does not mean all of them will want to:
- read the sentence
- разбираться,
- submit the form,
- start a dialogue.
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From registrations → to approved candidates
Approved = the candidate passed the check and is moved forward
User Tip
Shows what share of registered candidates pass the check and meet your requirements.
Simple explanation
Not everyone who fills out the form is a fit for you.
At this stage the ones filtered out are:
- weak candidates
- inappropriate traffic sources,
- люди без опыта,
- mismatch in markets, languages, approach or discipline.
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From approved → to launched
Activated = the partner reached onboarding and actually started working
User Tip
Shows what share of approved candidates actually reach launch.
Simple explanation
Approval is not yet a launch.
Часть людей:
- передумает,
- затянет старт,
- will not prepare materials,
- will not start traffic,
- will disappear after communication.
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From launched → to stable within 30 days
Shows what share of launched webmasters do not drop off in the first month and actually settle into a working rhythm.
Simple explanation
Not everyone who starts working becomes a real part of the system.
In the first month those who tend to drop out are the ones who:
- I didn't find a working link,
- couldn't keep up the pace
- I didn’t see quick results,
- gave weak traffic,
- lost motivation.
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From stable 30 days → stable 90 days
Shows what share of webmasters truly stays a stable system not only at launch but several months later.
Simple explanation
The first month is not yet an indicator of long-term sustainability.
Some partners may start well but later:
- lose interest
- can't handle the economy
- do not confirm the quality,
- withdraw from the race after the test.
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Funnel calculation mode
Summary of the webmaster recruitment funnel
Shows how many people are needed at each stage to ultimately get a sustainable number of working webmasters.
Candidates found
How many potential webmasters do you need to find at the start?
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Completed registration
How many candidates will actually submit the application?
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Прошли проверку
How many candidates meet the requirements and are admitted further?
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We got to the launch
How many candidates actually started working?
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Stable after 30 days
How many webmasters remained in the system after the first month.
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Stable after 90 days
How many webmasters remain a truly stable part of the pool.
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Cost of launching and maintaining a pool of webmasters
It shows how much it costs not just to find webmasters, but to bring them to a working model and keep the system in a stable state.
This is not only the price for finding a partner. This takes into account the launch, the first months of stabilization and monthly support of an already working pool.
New partners/webmasters reached launch (from the recruitment funnel)
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Cost of launching 1 webmaster
This is a one-time cost of the full cycle of launching partners, but most of them will leave - only a small part will remain. These webmasters provide average quality first leads.
This selector does not apply to regular webmasters - for them there is a separate cost for the full cycle before bringing it into stable operation for more than 90 days.
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The cost of launching one permanent and stable partner
Activation = search, selection, onboarding and real launch
Shows how much it costs to bring one webmaster from the “approved” stage to the actual launch.
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The cost of stabilizing 1 webmaster for the first 30 days
Shows how much it costs to retain and squeeze out one already running webmaster in the first month.
Simple explanation
A launch is not yet a sustainable result.
In the first 30 days you usually need:
Simple explanation
A launch is not yet a sustainable result.
In the first 30 days you usually need:
- control the start
- check the quality of leads,
- give feedback
- help with materials and logic,
- Make sure your partner doesn’t fall off right away.
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Additional stabilization 31–90 days per 1 webmaster
Shows how much it costs to bring an already running webmaster to a more stable operating mode over the next two months.
Simple explanation
The first month only shows the start.
But the webmaster becomes a truly stable part of the system later.
In the period 31–90 days you usually need:
Simple explanation
The first month only shows the start.
But the webmaster becomes a truly stable part of the system later.
In the period 31–90 days you usually need:
- monitor retention
- control quality stability,
- adjust the work,
- return activity,
- reduce the risk of falling out of the model.
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Monthly support for 1 active webmaster
Shows how much it costs to accompany one webmaster in a live pool every month.
Simple explanation
Even after launch, the partner requires attention:
Simple explanation
Even after launch, the partner requires attention:
- answers to questions,
- обратная связь,
- status control,
- help with the offer,
- coordination of work.
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Monthly quality and risk control for 1 webmaster
QA = quality control, fraud = protection from garbage, fakes and controversial leads.
Shows how much it costs monthly to monitor traffic quality and risks for each webmaster.
A simple explanation.
Even if the webmaster is working, constant monitoring is needed:
Shows how much it costs monthly to monitor traffic quality and risks for each webmaster.
A simple explanation.
Even if the webmaster is working, constant monitoring is needed:
- качества лидов,
- дублей,
- suspicious requests,
- спорных кейсов,
- deviations from promises and expectations.
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Budget for launching a pool of webmasters
Launching up to 30 days shows the cost of getting started. Running up to 90 days shows the cost of bringing that launch to a more sustainable operating model.
Launch + 30 days of stabilization
How much does it cost to bring the required number of webmasters to launch and retain them in the first month?
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Launch + bringing to sustainability in 90 days
How much does it cost not only to launch a pool, but also to bring it to a more stable state in the first 90 days.
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Cost of launching webmasters (one-time)
One-time budget for launching all webmasters from the recruitment funnel. It is calculated as the number of people who reached the launch × the cost of launching 1 webmaster.
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Total launch of Affiliate CPA
Total amount: cost of bringing the pool to sustainability in 90 days + one-time cost of launching all webmasters.
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Monthly QA / risk control
QA / risk-control = regular checking of flow quality and manual control of deviations.
Shows how much it costs to monitor the quality of leads every month, resolve controversial situations, and promptly notice drawdowns in the pool of webmasters.
Simple explanation
This is not the cost of replacing webmasters or the general financial reserve.
This is a separate working budget for:
Shows how much it costs to monitor the quality of leads every month, resolve controversial situations, and promptly notice drawdowns in the pool of webmasters.
Simple explanation
This is not the cost of replacing webmasters or the general financial reserve.
This is a separate working budget for:
- random checking of leads and sources,
- control of anomalies and quality drawdowns,
- analysis of controversial cases,
- manual adjustments based on the current pool.
This section shows the cost of bringing the webmaster pool into working condition. It's not enough to just find candidates. They need to be launched, sustained in the first month and brought to a more sustainable model in the first 90 days. Therefore, the calculation separately shows the horizon of 30 and 90 days.
Monthly retention and replacement of webmasters
Shows how much money is needed every month so that the working pool does not decline in volume and quality.
Even after launch, some webmasters drop out, pause traffic, give poor results, or require re-enabling. This block calculates the cost of keeping the system in working order.
Monthly worker pool churn
Churn = how many active webmasters drop out of the pool per month on average
Shows what part of active webmasters, on average, ceases to be a working part of the pool within a month.
Simple explanation
Not all webmasters remain active:
Shows what part of active webmasters, on average, ceases to be a working part of the pool within a month.
Simple explanation
Not all webmasters remain active:
- someone stops traffic,
- someone goes on break,
- someone doesn't maintain quality,
- someone is losing interest
- someone doesn't pay for the test.
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Successful return rate of webmasters
Reactivation = return of a previously active webmaster to working mode
Shows which part of the lost webmasters can be returned cheaper than looking for new ones from scratch.
Simple explanation
Not everyone who leaves needs to be replaced again.
Some partners can be returned:
Shows which part of the lost webmasters can be returned cheaper than looking for new ones from scratch.
Simple explanation
Not everyone who leaves needs to be replaced again.
Some partners can be returned:
- repeated contact,
- reactivation of the offer,
- updating the terms and conditions,
- новым запуском,
- re-motivation.
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Return cost for 1 webmaster
Shows how much it costs to return one lost webmaster to working mode.
Simple explanation
Reactivation is not a free action.
Typically it includes:
Simple explanation
Reactivation is not a free action.
Typically it includes:
- repeated contact,
- checking current readiness,
- updating conditions,
- restart or maintenance.
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Reserve for controversial leads and quality risks
Fraud / dispute = controversial, suspicious, weak or conflicting leads
Shows how much extra money you need to keep in case of disputed leads, quality deviations and other traffic risks.
Simple explanation
Even if the model as a whole works, part of the budget may still go to:
Shows how much extra money you need to keep in case of disputed leads, quality deviations and other traffic risks.
Simple explanation
Even if the model as a whole works, part of the budget may still go to:
- analysis of controversial cases,
- low quality leads,
- dubious applications
- conflicts based on source or expectations.
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Financial reserve to retain the model
Holdback = additional financial reserve for drawdowns and delays
Shows how much additional budget reserve is needed for minor drawdowns, delays, shortfalls or instability of the model.
Simple explanation
This is not about fraud or the quality of leads.
This is a reserve for something that in reality almost always exists:
Shows how much additional budget reserve is needed for minor drawdowns, delays, shortfalls or instability of the model.
Simple explanation
This is not about fraud or the quality of leads.
This is a reserve for something that in reality almost always exists:
- shortage in volume,
- time delays,
- доп. поддержка,
- unforeseen adjustments.
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Monthly budget
Budget for replacement of departed
How much does it cost to compensate lost webmasters through reactivation and a new launch?
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Support and quality control
How much does it cost to maintain a live pool of webmasters and control the quality of traffic?
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Monthly QA / risk control
QA / risk-control = regular checking of flow quality and manual control of deviations.
Shows how much it costs to monitor the quality of leads every month, resolve controversial situations, and promptly notice drawdowns in the pool of webmasters.
Simple explanation
This is not the cost of replacing webmasters or the general financial reserve.
This is a separate working budget for:
Shows how much it costs to monitor the quality of leads every month, resolve controversial situations, and promptly notice drawdowns in the pool of webmasters.
Simple explanation
This is not the cost of replacing webmasters or the general financial reserve.
This is a separate working budget for:
- random checking of leads and sources,
- control of anomalies and quality drawdowns,
- analysis of controversial cases,
- manual adjustments based on the current pool.
Final monthly budget with reserves
The total cost of maintaining the model per month, taking into account risks, controversial cases and financial reserves.
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Time to reach working volume
Shows when the system will produce the first raw leads, when it will reach half of the plan and when it will reach the full target volume.
Even if the budget is clear, the volume does not appear instantly. Webmasters need to be found, tested, launched, and then given time to reach a working pace.
From first contact to registration (X days)
Source = candidate found, Registration = completed form
Shows how many days on average pass from the first contact with a candidate to sending them the form. Simple explanation Even if a candidate is sourced today, they don't register instantly. Time is needed to:
Shows how many days on average pass from the first contact with a candidate to sending them the form. Simple explanation Even if a candidate is sourced today, they don't register instantly. Time is needed to:
- study the offer,
- задать вопросы,
- make a decision
- fill out the form.
Verification and approval of the questionnaire (X days)
Shows how much time the team needs to check the application and make a decision on the candidate.
Simple explanation
After submitting the candidate form, you still need to:
Simple explanation
After submitting the candidate form, you still need to:
- проверить,
- оценить,
- compare with the requirements,
- make a decision.
Onboarding and preparation for the launch (X days)
Shows how much time it takes to put a webmaster into work until it is technically ready for launch.
Simple explanation
After approval, the partner still needs:
Simple explanation
After approval, the partner still needs:
- понять оффер,
- get the rules,
- пройти ввод,
- prepare a bunch,
- coordinate the start.
Launching traffic and entering active work (X days)
Shows how much time, on average, passes from readiness to start to actual launch.
Simple explanation
A prepared webmaster does not mean “launched”.
At this stage it takes time to:
Simple explanation
A prepared webmaster does not mean “launched”.
At this stage it takes time to:
- enable traffic
- check the connection
- make sure everything works,
- get to the real start.
From launch to first raw leads (X days)
Shows how many days usually pass after the webmaster launches until the first leads arrive.
Simple explanation
After launch the flow does not always start the same day. Time is needed to:
Simple explanation
After launch the flow does not always start the same day. Time is needed to:
- the traffic has accelerated
- the connection started working,
- the first requests appeared.
Until one webmaster reaches a stable pace (X days)
Shows how much time on average it takes one running webmaster to reach a normal, stable volume of leads per month.
Simple explanation
The first leads are not yet working capacity.
A webmaster needs time to:
Simple explanation
The first leads are not yet working capacity.
A webmaster needs time to:
- find a working connection,
- stabilize quality,
- accelerate to normal monthly levels.
Speed to productivity
After launching, webmasters rarely give 100% of the volume immediately. This block shows what percentage of normal power they typically provide by month.
1st month after launch
What share of the normal volume does the webmaster usually give in the first month?
2nd month after launch
What share of the normal volume does the webmaster usually give in the second month?
3rd month after launch
What share of the normal volume does the webmaster usually give in the third month?
Weekly team power
Even if the model requires the required number of candidates, the team can only physically process a limited amount per week.
How many new candidates can the team realistically hire in a week?
—
How many profiles can the team actually check and approve in a week?
—
How many candidates can the team bring to work efficiently in a week?
—
How many webmasters can a team realistically bring to the start in a week?
—
How many already working webmasters can the team normally manage without a drop in quality?
—
Время выхода
Первые raw-лиды
How many days after the start of recruitment will the system begin to receive the first leads.
—
Up to 50% of working volume
When the system reaches approximately half of the required monthly flow.
—
Up to full working volume
When the system reaches the full planned monthly level.
—
This section shows not only when the first leads will arrive, but also when the system will actually reach working capacity. The first raw leads may appear quickly, but full volume always takes more time: you need to get candidates through the funnel, launch them and allow them to reach normal productivity.
Comparison with self-advertising
Shows how much it would cost to purchase the same volume of leads on your own and how this compares to the Camels model
How to compare with self-advertising
Choose whether you want to compare cost per lead only, leads plus marketer, or the full internal model.
CPL source for comparison
You can take the Google Legal market benchmark or enter your CPL manually.
Свой CPL
Enter your actual average CPL if you want to compare with your internal advertising.
The field is calculated in euros per raw lead so that the comparison is comparable with the rest of the model.
€ / raw-лид
Marketer/media buyer per month
Indicate the monthly cost of a specialist who runs advertising campaigns within your company.
€ / мес
Services, CRM and quality control / month
This includes CRM, tracking, services, technical costs and quality control of applications.
€ / мес
Сравнение
Independent purchase of leads - media budget only (USD)—
Independent purchase of leads - media budget only (EUR)—
Marketer/media buyer—
Services, CRM and quality control—
Total independent model—
Model Camels / month—
Quality leads—
Raw-лиды / мес—
Partners / webmasters—
Economic benefits of legal entities companies—
What's included in the Camels modelAffiliate network of webmasters, diversification of sources, quality control, retention and reactivation of the pool, exclusive by geo/niche and scaling to the capacity of the team
CPA Marketing Affiliate Camels
Quality leads—
Raw-лиды / мес—
Partners / webmasters—
Первые raw-лиды—
Start at 50%/100% power— / —
Affiliate CPA startup cost—
Payments to partners per month—
Monthly service fee—
Total monthly CPA expenses—
Content and coverage: website, articles, social networks, advertising budget
Summary of the site, advertising budget and other expenses—
Launch time and sales boost—
Monthly work on the site, advertising. budget and other expenses—
Financial outcome for the client
Sales turnover per month
— /
Cost of website maintenance, social networks and sales funnel per month + advertising. budget
—
Costs of CPA marketing Affiliate Camels
—
Sales department expenses
—
Expenses for the account management department
0
Duty/Insurance Costs
€0
Your monthly company maintenance costs
—
Your profit without taxes
—
Time required to start
—
One-time cost for launching all modules
—
Other one-time expenses for scaling or starting a business
€0
All one-time expenses: modules plus others
—
Self-run
- Покупаете лиды.
- Keep the quality risk on yourself.
- Depend on one/several internal specialists.
- Scaling requires new people and manual growth.
Camels
- Buy a flow delivery system.
- Part of the supply and quality risk is taken by Camels.
- You get diversification through an affiliate network.
- Scaling occurs through expanding the pool of webmasters.
Преимущество модели Camels не только в цене лида. Вы покупаете не просто медиазакупку, а систему: диверсификацию источников, меньшую зависимость от одного специалиста, более быстрое масштабирование и подачу в продажи уже рассчитанного и защищённого объёма. Это подкреплено самой моделью предложения: оплата за подтверждённую сделку, эксклюзив по гео/нише и масштабирование под мощность команды.
Итоговый план
Цель
Лиды для продаж—
Sales conversion—
Expected sales—
Требуемый поток
Adjusted quality—
Scheduled raw stream—
Пул вебмастеров
Output / 1 stable WM—
Need stable WM—
План запуска WM—
Воронка набора
Candidates found—
Регистрации—
Активированы—
Stable by 90 days—
Деньги
30 days of stabilization—
90 days of sustainability—
Monthly budget with reserves—
Сравнение
Savings vs self-run / month—
What does the client get?Affiliate network of webmasters, diversification of sources, quality control, retention and reactivation of the pool, exclusiveness by geo/niche and scaling to the capacity of the team
Сравнение self-run основано на выбранном benchmark CPL или на введённом пользователем CPL.
Время
Первые raw-лиды—
Up to 50% of working volume—
Up to full working volume—
Camels sales department share from a paid deal:
€150
What is included in the sales department:
Initial contact with the client
Identifying needs and problems
Negotiations with the client
Correspondence with the client
Closing the client for payment.
Setting up a sales funnel
Set up screening stages - the calculator will show how many leads actually reach payment
How many leads come per month
лидов / мес
100%
Failed to contact
Who gets here:
They didn't answer the call;
Disappeared after first contact;
Не дозвонились;
They responded late - the lead had cooled down.
По данным Clio, ~35% обращений к юрфирмам остаются без ответа.
Из 150 leads could not be contacted 38 — осталось 113 interested leads or 75%
Dropped out after the first conversation
Причины отсева:
Нет бюджета;
Wrong type of service;
Wrong market/jurisdiction;
There are no necessary documents;
Not ready to buy now.
Из 113 dropped out after the conversation 39 — осталось 73 qualified leads or 49%
Didn't show up for consultation
No-show - signed up, but didn’t show up:
I forgot, changed my mind, found another lawyer;
Онлайн-запись, напоминания и предоплата снижают no-show.
Из 73 no qualified leads arrived 11 — reached the consultation 62 лидов или 42%
Reached consultation/pre-sale analysis
This stage shows:
How many qualified leads make it to a consultation or sales call;
Остальные — отложили решение или ещё не готовы.
45 potential clients who have reached the consultation / pre-sale analysis or 30%
Refused the deal after consultation/pre-sale analysis
Cancellation after consultation:
The buttons indicate the percentage of refusals from the total lead flow, as in the other stages of the funnel;
This percentage cannot be higher than the percentage of leads that reach the consultation;
Depends on the quality of the consultation, trust, urgency and clarity of the proposal.
Из 45 after consultation we bought 27 клиентов — это 18% from the total flow. Refused 18 — это 12% from the total flow or 40% от консультаций
Итог воронки
Successfully closed deal
17 /
Refused the deal
27 /
Sales department working time settings
How long does it take for each stage - from the first call to the completion of the transaction?
First call time per lead
Что сюда входит:
Dialing a number, waiting for an answer;
Repeated attempts to call;
Voice/text messages;
Average time per lead, including those who did not respond.
150 лидов × 5 мин = 12,5 ч
Operational tasks for 1 lead
Что входит:
CRM records, notes;
Calls and attempts to contact;
Basic lead routing.
150 лидов × 10 мин = 25 ч
First conversation with a potential client / screening
Первый контакт:
A short conversation with the client;
Identification of needs, initial screening;
Not to be confused with a full consultation.
113 contacted × 15 min = 28,1 ч
What percentage of the screening funnel requires repeat touches with potential clients?
Repeated touches after screening:
Select the percentage of qualified leads you want to return to the conversation.
The calculation is based on the number of leads that remained after the first conversation.
Choose the time to re-attract the client into the sales funnel
Repeated touch:
Reminder, clarification, boost;
Call, email or messenger.
Number of repeat touches per customer
68 qualified leads × 15 min × 1 touch = 17 ч
Select the time for consultations / pre-sale analysis
Full consultation:
Detailed analysis of the client’s situation;
Предложение решения и стоимости;
For visa/immigration services: 30-60 minutes is standard.
44 consultations × 30 min = 21,8 ч
Select the time for commercial processing of the transaction in case of purchasing your service
Что входит:
Invoicing;
Signing the contract;
Fixation of payment, completion of the transaction.
17 trades × 15 min = 4,4 ч
Provide the number of hours required for each manager to cover unforeseen risks or tasks during the month
Planned reserve for unforeseen tasks = 10 ч / мес
Sales department statistics
Average time to process one lead
43 мин
На обработку 150 лидов требуется
73 ч
Total sales by
85 000 $
Required number of managers
Volume of working minutes per manager
Number of leads per manager
Number of transactions per manager
Number of working hours per month per manager
Remaining free time for each manager
18,7 ч/мес
Setting up the economics of the sales department
Real capacity of one sales manager
Working hours per day
Рабочие часы:
Specify the standard working hours per day (for example, 8)
Working days per month
Working hours per month
Sales specialist level
How to choose a level:
Middle - confident working level.
Senior is a stronger specialist with better conversion and closing skills.
Rate per hour on hand for a sales manager
Rate guideline:
Middle usually falls within the range of €6-12/hour.
Senior usually falls within the range of €14-18/hour.
The final cost of the manager below in the block is calculated taking into account the country, taxes and language allowance.
Hand bet per month
Jurisdiction of registration of the manager
Shows by what percentage the employee’s total cost to the company is higher than his take-home pay.
Total cost per hour = hand bet × (1 + load).
Full bet per month = bet per month × (1 + load).
Load on the company
48%
Full cost per hour
€19.24
Ставка на руки
€13.00
Full rate per month
€3386.24
Languages of communication with clients
All managers are native speakers of the selected languages or are hired only with language certification of at least level B2 or C1
Selected languages and hourly premium
€0/час
Select one or more languages for calculating your hourly premium.
Monthly operating expenses per manager
ИИ
€60
CRM
€30
Трекинг
€30
Guideline for working minutes per manager —
€420
Unforeseen expenses
€135
Итого:
€675 / мес
One-time costs for hiring and onboarding a manager
Скорость найма
Standard hiring €1,500 + Адаптация Standard €900 = €2,400 one time
Final configuration of one manager
Jurisdiction, tax, manager level
Poland · 48% · Middle · €13/hour
Hand bet per month
—
Hand bet including languages
—
Employee taxes
Monthly operating expenses
Full cost of a manager per month excluding commissions
—
Number of leads per manager
Number of trades per manager
Manager's commission
Tax deductions from commission
Monthly income of the manager (in hand)
Monthly cost of a manager including all expenses
Total startup cost per manager
Economic return for the sales department and the client
Below is a summary of the current department configuration: how many managers are needed, how much the department costs, and what balance the company actually has left after all monthly expenses.
Sales department summary
Cost of starting a department
Time to search and adapt managers
—
Number of managers
—
Сделок в месяц
—
Sales turnover per month
— /
Full cost of the sales department per month excluding commissions
—
Monthly commissions with taxes for the sales department
—
Department cost (payroll)
—
CPA marketing is paid through partners: 35% of the turnover goes to payments, plus an agency commission for service. The costs of the sales department and CPA are added up - the final amount is what remains for the client.
Content and coverage: website, articles, social networks, advertising budget
Summary of the site, advertising budget and other expenses
—
Launch time and sales boost
—
Monthly work on the site, advertising. budget and other expenses
—
CPA Marketing Affiliate Camels
Quality leads
—
Raw-лиды / мес
—
Partners / webmasters
—
Первые raw-лиды
—
Start at 50%/100% power
— / —
Affiliate CPA startup cost
—
Payments to partners per month
Monthly service fee
Total monthly CPA expenses
—
Financial outcome for the client
Sales turnover per month
— /
Cost of website maintenance, social networks and sales funnel per month + advertising. budget
—
Costs of CPA marketing Affiliate Camels
—
Sales department expenses
—
Expenses for the account management department
0
Duty/Insurance Costs
€0
Your monthly company maintenance costs
—
Your profit without taxes
—
Time required to start
—
One-time cost for launching all modules
—
Other one-time expenses for scaling or starting a business
€0
All one-time expenses: modules plus others
—
Account management department share for client support from a paid deal:
€0
Что входит:
collection of documents;
communication with the client;
координация;
связь с юристом;
stage control;
movement of the client through the process.
Customer support is provided by your team. You yourself coordinate the client by stages, so a separate Camels share for conducting the transaction is not added to the calculation.
Time settings for the customer support department
How much time does it take to accompany a client after payment - from the first contact to the transfer of the full package to the lawyer?
Comes from the sales department 27 paid transactions per month - they become new clients accompanied by
First contact time after payment
Что входит:
How long does it take for the first message or call after payment: greeting, explaining next steps, setting expectations, sending instructions.
27 clients × 10 min = 4,5 ч
Time to collect basic information on the client
Что входит:
How long does it take to receive the questionnaire, initial data, country, type of case, family composition, timing and basic input.
27 clients × 20 min = 9 ч
Time to send the checklist of documents
Что входит:
How much time does it take to prepare and send the required list of documents and explanations to the client?
27 clients × 10 min = 4,5 ч
Time for initial document verification
Что входит:
How much time does it take to initially check the package before handing it over to a lawyer: completeness, format, clarity, basic errors.
27 clients × 30 min = 13,5 ч
Average time per touch with a client
Что входит:
Average time of one contact with a client: call, message, voice, email, clarification of documents.
27 clients × 4 touches × 10 min = 18 ч
Number of touches with a client per transaction
Что входит:
How many average contacts are required per client during the support process: reminders, clarifications, document returns, approvals.
Time to coordinate with lawyer/internal team
Что входит:
How much time does it take for one internal interaction: transfer data, clarify status, receive comments, return the task to the client.
Number of internal coordination per deal
Что входит:
How many times does an account manager interact with a lawyer or internal team on a single transaction?
27 clients × 3 coordination × 10 min = 13,5 ч
Time for CRM / ERP / operational activities per client
Что входит:
How much time does it take to update statuses, record documents, set tasks, control deadlines and maintain clients in the system.
27 clients × 20 min = 9 ч
Time for final packaging and transfer of the case to the lawyer
Что входит:
How long does the final preparation of a case take: checking readiness, packing documents, comments and transfer to a lawyer.
27 clients × 15 min = 6,8 ч
Share of difficult clients
Что входит:
Percentage of clients who require more time: family, business case, non-standard documents, many clarifications, translations or additional steps.
Additional time per difficult client
Что входит:
How much time does it take from above for one client from the complex category.
20% of 27 = 5 difficult × 30 min = 2,5 ч
Reserve hours per account manager per month
Что входит:
Reserve for unforeseen tasks: urgent edits, repeated requests for documents, client delays, errors, internal clarifications.
Planned reserve for unforeseen tasks = 10 ч / мес
Support department statistics
Average time to support one client
—
For escort 27 clients required
—
Time to find and adapt an account manager
—
Required number of account managers
—
Number of clients per account manager
—
Working hours per month per account manager
—
Remaining free time for each account manager
—
Setting up an account manager
Specialist Configuration, Jurisdiction, Rates, Operating Expenses and Startup Costs
Working hours per day
Рабочие часы:
Specify the standard working hours per day (for example, 8)
Working days per month
Working hours per month
Specialist level for the support department
How to choose a level:
Middle - confident working level.
Senior is a stronger specialist with better conversion and closing skills.
Rate per hour in hand for an account manager
Rate guideline:
Middle usually falls within the range of €6-12/hour.
Senior usually falls within the range of €14-18/hour.
The final cost of the manager below in the block is calculated taking into account the country, taxes and language allowance.
Hand bet per month
Jurisdiction for registering an account manager
Shows by what percentage the employee's total cost to the company is higher than his take-home pay.
Total cost per hour = hand bet × (1 + load).
Full bet per month = bet per month × (1 + load).
Load on the company
48%
Full cost per hour
—
Ставка на руки
—
Full rate per month
—
Languages of communication with clients
All specialists are native speakers of the selected languages or are hired only with a confirmed proficiency level of at least B2/C1.
Selected languages and hourly premium
€0/час
Select one or more languages for calculating your hourly premium.
Monthly operating expenses per account manager
ИИ
€60
CRM
€30
ERP / Task manager
€30
Telephony/messengers
€120
Unforeseen expenses
€60
Итого:
€300 / мес
One-time costs for hiring and onboarding an account manager
Скорость найма
Standard hiring €1,500 + Адаптация Standard €900 = €2,400 one time
Final configuration of one account manager
Jurisdiction, tax, manager level
Poland · 48% · Middle · €10/hour
Hand bet per month
—
Hand bet including languages
—
Taxes for a specialist
Monthly operating expenses
Full cost of a manager per month excluding commissions
—
Number of clients per account manager
Account manager commissions
Tax deductions from commission
Monthly income of the account manager in hand
Monthly cost of an account manager including all expenses
Total launch cost per account manager
Summary of the customer support department
Cost of launching a support department
Time to find and adapt an account manager
—
Required number of account managers
—
Accompanied clients (after payment)
—
Full cost of customer support department per month
—
Monthly commissions with taxes for the customer support department
—
Total department cost per month
—
Cost of supporting one client
—
Sales department summary
Cost of starting a department
Time to search and adapt managers
—
Number of managers
Сделок в месяц
—
Sales turnover per month
—
Full cost of the sales department per month excluding commissions
—
Monthly commissions with taxes for the sales department
—
Department cost (payroll)
—
Content and coverage: website, articles, social networks, advertising budget
Summary of the site, advertising budget and other expenses
—
Launch time and sales boost
—
Monthly work on the site, advertising. budget and other expenses
—
CPA Marketing Affiliate Camels
Quality leads
—
Raw-лиды / мес
—
Partners / webmasters
—
Первые raw-лиды
—
Start at 50%/100% power
— / —
Affiliate CPA startup cost
—
Payments to partners per month
Monthly service fee
Total monthly CPA expenses
—
Financial results for customer support
Sales turnover per month
—
Costs of CPA marketing Affiliate Camels
—
Sales department expenses
—
Expenses for the account management department
—
Duty/Insurance Costs
—
Your monthly company maintenance costs
—
Your profit without taxes
—
Time required to start
—
One-time cost for launching all modules
—
Other one-time expenses for scaling or starting a business
€0
All one-time expenses: modules plus others
—
Financial outcome for the client
Open the block to immediately see the full financial picture of the client: key expenses, profit and one-time cost of launching all modules in one place.
Sales turnover per month
— /
Cost of website maintenance, social networks and sales funnel per month + advertising. budget
—
Costs of CPA marketing Affiliate Camels
—
Sales department expenses
—
Expenses for the account management department
0
Duty/Insurance Costs
€0
Your monthly company maintenance costs
—
Your profit without taxes
—
Time required to start
—
One-time cost for launching all modules
—
Other one-time expenses for scaling or starting a business
€0
All one-time expenses: modules plus others
—
You get a managed sales machine:
flow → filter → payment → business management
4 components (in simple words):
01
Sources of requests.
With expressed intent to buy.
02
Qualification.
Language, country, reasons, deadlines, budget, risks, documents - screening out the “garbage”.
03
Fixing the deal.
According to your rule: consultation deposit package (according to the contract).
04
Quality control and transparency.
Report on sources, reasons for refusals, statuses and payments.
You don't have to become marketers. We want to dive into your legal work.
Short separation of roles
Camels
Bring, check, weed out the garbage, bring to the agreed payment.
Law company
Consultation, contract, legal work, case management.
You are not buying advertising, you are buying a system
Camels - this is not “one traffic specialist”.
This is a ready-made bundle where applications, partners, sales, documents, statuses, payments and client control are connected.
What's included in the product
1. Affiliate part
Sources, partners, quality rules, channel control.
2. CRM part
Client card, history, statuses, tasks, who is responsible, what’s next.
3. ERP part
Documents, stages of work, deadline control, case statuses, internal logic of the process.
4. Money control
Who has already paid, who should pay, where is the money hanging.
5. Reports to the owner
How many applications came in, how many were eliminated, how many were in the sales process, how many paid, where were the losses.
6. In the premium tariff - assistance with sales
If a company has weak primary processing and sales, Camels helps build this piece: who calls, what they say, how they conduct it, how they don’t miss out on payments.
You can just buy the system. Or you can buy a system along with a procedure that starts earning you net profit every month.
Monthly subscription fee
Three work rates to suit your team and scale. All data is calculated using a calculator and compiled into fixed tariffs.
COMFORT
For whom:
Everything included in the START package (website, SEO, PR, content, partner program, CRM, leads and deals), PLUS we build, hire, train and integrate a ready-made sales team into your product. For those who already have leads but lose revenue because of weak processing and chaos in sales. You no longer need to hire, train or supervise salespeople — 5 trained managers with a 176-hour workload work for you. And your team keeps focusing on client support.
| Parameter | Meaning | ||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Contacts from raw leads | — | ||||||||||||||||||||
| Quality leads | — | ||||||||||||||||||||
| Transactions monthly | — | ||||||||||||||||||||
| Number of trades per manager per — h/month | — | ||||||||||||||||||||
| Number of managers | — | ||||||||||||||||||||
| Launched partners | — | ||||||||||||||||||||
| Stable partners in 90 days | — | ||||||||||||||||||||
| Management and payments to partners through Affiliate | |||||||||||||||||||||
| Working with clients through ourCRM and ERP | |||||||||||||||||||||
|
|||||||||||||||||||||
| Monthly turnover from — sales | — | ||||||||||||||||||||
|
|||||||||||||||||||||
| Your monthly profit before taxes | — |
||||||||||||||||||||
| Launch cost | — |
||||||||||||||||||||
| Launch dates | — |
||||||||||||||||||||
| Your profit before tax for 2 years will be | — |
||||||||||||||||||||
Summary:
You get everything from the START tariff: website, SEO, leads, content, partners, CRM. And on top - a ready-made sales department of 5 turnkey managers with salaries, scripts and KPIs. You don't hire, you don't train, you don't fire. You simply take back €26,302 in profit every month. Click 'Launch", and in 6 months you will have a business with a working sales department, and not a headache with people.
What we stipulate in the contract (Your guarantees)
To ensure transparent cooperation, we prescribe 4 critical points:
Payment trigger
A clear definition of what is considered a “transaction” (consultation, deposit or full contract).
Safe regulations
We work only according to the rules of regulators (no spam), protecting the license of your company.
Territorial exclusive
We do not bring clients to your direct competitors in your city/niche.
Transparent KPI
Weekly reporting on the funnel: how much came, how much was eliminated, how much was paid.
Select tariff with clear cost of connection and monthly support
Three connection formats: from launching a stable flow of clients to a model where Camels takes over client management and processes.
START
Stable flow of clients.
- One-time launch
- —
- Monthly expenses
- —
- Net profit monthly
- —
What's included
- Attracting clients through an affiliate network
- Selling website with landing pages for services
- CRM and automation of application processing
- Basic processing of applications without loss
- Building trust: reputation, articles
- Packaging and starting a presence on social networks
- Launching advertising for regular requests
Main value
We take care of attracting clients: website, SEO, content, PR and partners.
Who is it suitable for?
For those who want a flow of customers without managing marketing and partners.
COMFORT
Systematic growth of sales and profits.
- One-time launch
- —
- Monthly expenses
- —
- Net profit monthly
- —
What's included
- Everything from the START tariff
- Building and managing a sales department
- Control of application processing and discipline
- Increase in conversion from circulation to payment
- Premium site for scaling
- Strengthening reputation and SEO
- Social networks as a full-fledged sales channel
- Systematic work with advertising
Main value
We take care of the technical part, sales, partner network and customer acquisition.
Who is it suitable for?
For those who want a ready-made growth system, and not assemble it in parts.
ALL INCLUSIVE
You deal with legal matters - we handle clients and processes.
- One-time launch
- —
- Monthly expenses
- —
- Net profit monthly
- —
What's included
- Everything from the COMFORT tariff
- Account managers who manage clients for you
- Full client support: from application to result
- Scaling without increasing your workload
- Large website/portal for expanding services
- Strong brand and constant flow of customers
- Aggressive Marketing for Rapid Growth
Main value
We manage the entire operation: sales, clients, documents and coordination.
Who is it suitable for?
For those who want a profitable business without daily management.
Important for the cost of services
You immediately see:
- The table shows the minimum cost of services in each segment.
- The calculation is made if the client has a complete package of documents.
- The price does not include additional expenses: medical insurance, services of a sworn translator, government fees.
- The final cost may vary depending on the complexity of the case and the individual circumstances of the client.
Price Matrix
Service guide table
Residence permit
permanent residence
legal packages
disputes
corporate
EU country
Residence permit
permanent residence
Legal package
Dispute/Appeal
Low
Medium
High
Low
Medium
High
Low
Medium
High
Low
Medium
High
Austria
€1,500
€2,400
€4,500
€2,000
€3,200
€6,000
€2,000
€3,500
€7,500
€1,500
€3,000
€7,000
Belgium
€1,600
€2,500
€4,800
€2,100
€3,400
€6,500
€2,100
€3,600
€8,000
€1,600
€3,200
€7,500
Bulgaria
€600
€1,100
€2,000
€800
€1,400
€2,600
€800
€1,400
€3,000
€600
€1,200
€2,500
Croatia
€700
€1,300
€2,400
€900
€1,600
€3,000
€900
€1,600
€3,500
€700
€1,400
€3,200
Cyprus
€900
€1,700
€3,200
€1,200
€2,300
€4,300
€1,200
€2,200
€5,000
€900
€2,000
€4,500
Czech Republic
€300
€450
€900
€320
€450
€950
€1,150
€1,650
€1,800
€600
€1,200
€2,500
Denmark
€1,700
€2,800
€5,200
€2,200
€3,600
€7,000
€2,300
€3,800
€8,500
€1,700
€3,400
€8,000
Estonia
€800
€1,400
€2,700
€1,000
€1,800
€3,300
€1,000
€1,800
€3,800
€800
€1,600
€3,500
Finland
€1,600
€2,600
€5,000
€2,100
€3,400
€6,800
€2,200
€3,700
€8,000
€1,600
€3,200
€7,500
France
€850
€1,190
€2,500
€1,400
€2,400
€4,500
€1,800
€3,000
€6,000
€1,200
€2,500
€6,000
Germany
€1,500
€2,500
€5,000
€2,490
€3,500
€6,000
€2,000
€3,500
€7,000
€1,500
€3,000
€7,000
Greece
€700
€1,300
€2,500
€900
€1,600
€3,200
€900
€1,600
€3,800
€700
€1,400
€3,200
Hungary
€600
€1,100
€2,000
€800
€1,400
€2,600
€800
€1,400
€3,000
€600
€1,200
€2,500
Ireland
€1,700
€2,700
€5,000
€2,300
€3,700
€7,200
€2,300
€3,900
€8,500
€1,800
€3,500
€8,000
Italy
€900
€1,800
€3,500
€1,200
€2,400
€4,800
€1,200
€2,300
€5,200
€1,000
€2,000
€4,800
Latvia
€800
€1,400
€2,700
€1,000
€1,800
€3,300
€1,000
€1,800
€3,800
€800
€1,600
€3,500
Lithuania
€800
€1,400
€2,700
€1,000
€1,800
€3,300
€1,000
€1,800
€3,800
€800
€1,600
€3,500
Luxembourg
€2,000
€3,200
€6,000
€2,800
€4,500
€9,000
€2,800
€4,800
€10,000
€2,200
€4,000
€9,000
Malta
€900
€1,800
€3,700
€1,200
€2,500
€5,000
€1,200
€2,500
€5,500
€1,000
€2,100
€5,000
Netherlands
€1,295
€1,995
€2,600
€1,800
€2,800
€4,500
€2,200
€3,800
€8,000
€1,500
€3,000
€7,000
Poland
€330
€550
€900
€600
€900
€1,500
€700
€1,200
€2,400
€600
€1,200
€2,500
Portugal
€900
€1,700
€3,200
€1,200
€2,300
€4,300
€1,200
€2,200
€5,000
€900
€2,000
€4,500
Romania
€600
€1,100
€2,000
€800
€1,400
€2,600
€800
€1,400
€3,000
€600
€1,200
€2,500
Slovakia
€1,000
€1,300
€2,900
€800
€1,500
€2,800
€500
€700
€1,500
€700
€1,400
€3,200
Slovenia
€900
€1,700
€3,200
€1,200
€2,300
€4,300
€1,200
€2,200
€5,000
€900
€2,000
€4,500
Spain
€350
€1,550
€2,900
€1,200
€2,000
€3,500
€1,500
€2,500
€5,000
€550
€1,600
€4,000
Sweden
€1,700
€2,700
€5,200
€2,200
€3,600
€7,000
€2,300
€3,900
€8,500
€1,800
€3,500
€8,000
Affiliate network
Partners submit requests - you only pay for confirmed payment
The model is designed so that legal practice does not take on the risk of low-quality traffic. You pay not for promises, but for a verified result within a transparent process.
When do you pay
only after confirmed payment by the client
How we review applications
we check the quality, weed out fraud and duplicates
How we give exclusive
in the same city and niche we work with one partner
How it works step by step
1
A partner submits a request for your services.
2
We check the application, weed out fraud, duplicates and inappropriate requests. Only qualified clients are referred for work.
3
The sales department brings the client to the transaction: advises, agrees on the service, issues a contract and an invoice. The client pays the tariff.
4
After confirmed payment, shares and payments for active modules are calculated. The subscription portion is paid separately as a fixed expense.
How we ensure stream quality
- Only incoming interested clients
- We exclude irrelevant and random requests
- Moderation of all materials before launch
- Full control of acquisition channels
- Filtering duplicates and low-quality applications
Do you want to grow faster than the market? Data shows that activating new partners reduces payback time
Booster is needed where a business is already operating, but wants to quickly increase the volume of active partners without chaos in search, onboarding and quality control.
€150–€400
Increasing tariff through an affiliate network
An active partner is a partner who:
- passed onboarding
- accepted the rules
- launched traffic
Formats for connecting partners via Booster
Booster Lite
Cost of connecting one partner - €150
Fast connection with minimal support
- We connect a partner and give basic instructions
- Without deep immersion and control
- Suitable if you are willing to wait and do not need close control
Launch date: up to 60 days
Booster Pro
Cost of connecting one partner - €260
Launch with support and control
- We help our partners at the start and bring them to launch
- We control it to start attracting clients
- More attention and work with a partner
Launch date: up to 30 days
Booster Max
Cost of connecting one partner - €400
Full support of the partner until the result
- We guide our partner at every stage of launch
- We closely monitor its actions and quality of work
- We reach our first customers as quickly as possible
Launch date: up to 14 days
Answers to your key questions before you leave a request
1 What is considered the moment when payment obligations arise?
You select 1-2 clear steps in advance to record the result:
- payment for consultation;
- making a deposit;
- full payment for the service package.
The selected triggers are fixed in the contract.
2 Do you guarantee results for a residence permit, permanent residence or visa?
No. We are responsible for the quality of the incoming stream, processing discipline, speed, filtering and reporting. The legal result and work on the case are solely your area of responsibility and expertise.
3 Is this Fee-sharing?
No. The model is framed as payment for marketing and operational services, rather than as a “share of the lawyer’s output.” This allows you to strictly comply with professional rules (for example, SRA) and regulations in your country.
4 How is a “gray” lidgen eliminated?
We implement strict filters: a direct ban on “cold” approaches, mandatory audit of sources, pre-moderation of texts, deduplication of applications and mandatory recording of consents (opt-in).
5 Are there DPAs and data regulations?
Yes. Processing conditions, access levels, procedures for returning and deleting data (according to GDPR) are recorded in a separate annex to the agreement.
6 How is the issue of refunds resolved?
The returns and disputes policy is prescribed “onshore”:
- what is considered a valid payment;
- acceptable return window;
- the procedure for reflecting returns in reporting and adjusting charges.
7 Are you communicating with the client instead of the lawyer?
Only if this is provided for by the selected service package. Communication takes place strictly at the primary level, without legal advice. Scripts and competency boundaries are fixed in advance.
8 How to avoid overloading my team?
The growth rate is limited by your actual bandwidth. If the team cannot cope, we do not increase the volume of traffic until the target SLA level (quality of processing) is restored.
9 What traffic sources are prohibited?
We exclude: cold calls, unsolicited DM (personal spam), purchased databases and misleading advertising. Allowed: content marketing, SEO, direct intent search advertising, transparent opt-in forms.
10 Is exclusivity maintained?
To protect your interests, the following rule may be applied: 1 city × 1 niche × 1 partner.
11 How long does the launch take?
The standard period is from 2 to 4 weeks. Stages: Offer → Scripts → Landing/Portal → Setting up CRM stages → Launch → Calibration.
12 What do you get in your hands?
Ready-made scripts, SLA regulations, status system, personal account with reporting, marketing rules and a legally verified DPA part of the agreement.
Real Scenarios
What really changes in money: 3 scenarioswhich occur in legal most often
Below are three typical places where legal practices lose money, speed and control. We don't show abstract marketing, but the points where the process affects P&L.
01
Response SLA 5–15 min
02
A clear next step
03
Brand-Safety filters
Case 1
Response SLA 5–15 min
Quick response within 5–15 minutes
Problem
You invest in expensive traffic, but potential customers are left cold due to slow response times.
Fact
Answering within the first hour increases the likelihood of qualification by 7 times (60 times compared to 24 hours).
The price of a mistake
The average CPL in Legal is $131.63. Each missed application = direct loss.
What are we doing
We implement a strict response SLA (5–15 minutes), on-duty processing and “next step” control.
Your profit: You pay for results with iron discipline.
Case 2
2 trade triggers
The client understands what to do next (send documents, fill out a form, sign an agreement)
Problem
The lawyer responds but does not provide a clear “next step” or cost. The client leaves for competitors.
Fact
Without clear instructions for payment/registration, trust in the quality of services is instantly reduced.
What are we doing
We fix 1-2 clear transaction triggers and implement strict scenario protocols (what to say and what is prohibited).
Case 3
Brand-Safety protocol
Maintaining communication standards and protecting your reputation
Problem
Fear of disciplinary action due to customer acquisition practices.
Fact
Regulators prohibit requests without the client's request. Only clean sources are needed.
What are we doing
We implement the Brand-Safety protocol (source audit, blacklist, random checks). You get protection for your practice.
Exclusivity that protects ROI and brand
1 city × 1 niche × 1 partner
Why exclusivity is your asset
-
ROI protection and lack of internal competition
You are not competing for the same leads. A clear vector: every euro works only for you.
-
Impeccable compliance and quality control
It is more profitable for us to invest in the purity of sources (Brand-Safety), protecting your reputation.
-
Transparent scaling strategy
First, we completely “close” the location, bring the processes to perfection, and then expand.
Regulation: 100% conflict-proof
1
Quick start: activation immediately after payment for services.
2
Synchronization by SLA: when overloaded, we temporarily limit the flow.
3
Veto power: Instant stop of any source that fails to comply.
City Partner
Country Partner
Multi-Country Partner
Exclusivity levels (optional)
City-exclusive: Local leadership
One city = one niche. You are the only recipient of traffic.
Region-exclusive: Regional dominance
Complete protection from competition within a specific region.
Language-exclusive: Custom Flow
Targeted work with diasporas (RU/UA/EN/PL) - we direct the entire language flow.
